E-COMMERCE AND SOCIAL IMPACT.
WANT SOMEONE WHO UNDERSTANDS BOTH?
I’ve built three e-commerce businesses and social enterprises from the ground up, and I’ve learned a lot about digital marketing, business strategy, storytelling, and sustainability along the way.
I’ve also had the privilege to work alongside leading entrepreneurs who’ve taught me what it takes to build a business that’s financially sustainable AND also helps people.
Today, I WORK AS A CONTENT AND MARKETING STRATEGIST. I help B2C businesses and purpose-driven entrepreneurs increase the power of their storytelling to reach passionate audiences and benefit whole communities.
FROM ONE ENTREPRENEUR TO ANOTHER.
I’ve worked with brands in ethical fashion, artisan ware, food, wellness, beauty, and events management. Check out other organizations I’ve worked with here.
Ways I’ve helped clients:
Defined a brand’s unique story proposition so they stand out online
Identified a client’s core, most passionate audience and how to reach them
Created storytelling playbooks, complete with story themes and sample content
Developed effective marketing campaigns tied to sales goals
Built content/editorial calendars for three, six, and twelve month periods
Implemented processes and systems to help clients better manage their content (ex. content calendars, templates, tools, etc.)
Coached clients on social media and marketing concepts
Conducted marketing audits with detailed feedback and recommendations