MEANINGFUL STORIES THAT ACTUALLY CONVERT CUSTOMERS.
TO BE A SUCCESSFUL b2C DIGITAL BRAND, IT’S NOT ENOUGH TO WRITE WELL. YOU NEED TO WRITE POWERFUL STORIES THAT DRIVE CONVERSIONS.
I SPECIALIZE IN CONTENT THAT’S ACTION-ORIENTED, TELLS YOUR BRAND’S UNIQUE STORY, AND CREATES PASSIONATE CUSTOMERS FOR YOUR COMPANY.
Here are the topics I specialize in:
Marketing, social media, storytelling, and content strategy
Social enterprise and purpose-driven business
Sustainability, ethical fashion, zero waste, and minimalism
Conscious travel, ethical consumption, and mindful living
Culture, diversity, and identity
Filipino heritage, culture, and community
I work with clients to create pieces in your unique brand voice, rich in keywords, optimized for SEO, and focused on conversion.
I’m available for: Article features, guest features, copywriting, e-commerce product descriptions for Shopify, and a variety of freelance creative projects.
HAVE A PROJECT IN MIND?
BELOW ARE SAMPLES OF MY PUBLISHED WORKS.
IS YOUR BRAND STORY FORGETTABLE?
Published on PEACE FLAG HOUSE
Ever wonder why some brands have die-hard fans while your story fails to stick?
In this article, I share my personal experience as an entrepreneur: how I struggled for years to find my e-commerce brand’s unique story, how better storytelling grew our sales by over 500%, and how other entrepreneurs can do the same.
Entrepreneurship, Marketing, E-Commerce, Storytelling
BEHIND CAMBIO: VISITING RAGS2RICHES’ ARTISAN COMMUNITY IN THE PHILIPPINES
Published on Cambio & Co.
On one of our annual trips to Philippines, I shared an intimate car ride with award-winning entrepreneur Reese Fernandez-Ruiz and met the artisans behind the ethical fashion company, Rags2Riches. Here’s what I learned about livelihood, entrepreneurship, and meaningful social impact.
Social Enterprise, Ethical Fashion, Entrepreneurship, Filipino Culture
PINAY POWER: FILIPINA SISTERHOOD AT SAN FRANCISCO’S FIRST ENTREPINAYS SUMMIT
Published on Cambio & Co.
The Entrepinays Summit was the first gathering of Filipina entrepreneurs across North America. I share my experience being surrounded by Filipina founders for the first time in my life and why we need more spaces to foster entrepreneurship and Pinay feminism.
Diversity and Identity, Entrepreneurship, Feminism, Filipino Culture
ONLY SOME DOORS OPEN
PUBLISHED IN LIVING HYPHEN MAGAZINE ISSUE 1, ‘ENTRANCES & EXITS’
Growing up learning French instead of Filipino, married to a French-Canadian from a majority white province, travelling annually to Philippines without knowing the language - all of this sets the backdrop for Only Some Doors Open.
In this thought-provoking piece which was published in the inaugural issue of the Living Hyphen, I talk about the mysterious power of language - how in some ways it can bridge cultural and familial barriers, but in others it creates them.
Cultural Identity, Belonging, Filipino Culture
THERE IS NO ‘SHOULD’: HEALTH HUT’S TARA MILLER TALKS INCLUSIVITY, NATURAL BEAUTY, AND INTUITIVE EATING
published on artisella
I worked with Sheryl Luz-Soler, founder of Artisella, to document her intimate conversation with Health Hut’s founder Tara Miller about her entrepreneurial journey, misinformation in the natural beauty industry, and how we can create a more inclusive definition of wellness.
Entrepreneurship, Health & Wellness, Inclusivity, Mindful Living
STEWARDS OF THE PUBLIC: HOW A GREEN THUMB REVOLUTION IS ALLOWING PARISIANS TO RECLAIM THEIR CITY
Published on Artisella
In the midst of a global environmental emergency, what can one person possibly do to make an impact? In this informative article, I dive into Paris’ Revegetation Law of 2015 which allows citizens to take control of small plots of land in an effort to re-green the city. The outcome is evidence of how individual action can lead to positive collective change.
Sustainability, Ethical Fashion, Conscious Living, Social Impact
TALKING ARTISTIC DIVERSITY (OR THE LACK THEREOF) IN CANADA WITH LIVING HYPHEN’S FOUNDER JUSTINE ABIGAIL YU
PUBLISHED ON CAMBIO & CO.
I interviewed Living Hyphen’s founder and editor Justine Abigail Yu about her journey launching Canada’s first magazine for individuals with hyphenated identities. We also talk about diversity in the arts and why Canada needed a new platform to share stories from diverse voices.
Cultural Identity, Arts & Culture, Entrepreneurship
Four Marketing Mistakes Small Brands Make And How To Avoid Them
Published On Work It Social
Written on behalf of Work It Social, a digital marketing agency in Toronto, I share the most common marketing mistakes I’ve witnessed from almost every first-time entrepreneur.
I wrote this piece in keeping with Work It Social’s brand voice, tone, and business goals.
Marketing, Storytelling, Entrepreneurship
The Five Things We Learned After Spending Two Months In The Silicon Valley of Social Enterprises
Published On Cause Artist
The Philippines is a teeming hotbed for young and dynamic startups with a socially conscious twist. Jérôme and I hopped onto a plane and flew halfway across the world to learn everything we could about social entrepreneurship. And boy, did we learn a lot.
Social Enterprise, Sustainability, Conscious Travel
THE MAN TABLE: HOW DO WE INCLUDE BOTH MEN AND WOMEN IN SUSTAINABLE DEVELOPMENT?
Published on NextDayBetter
When my uncles invited my partner Jérôme to join them for drinks, they asked him flat out, “Do you have a second girl yet?”, enforcing the stereotype that Filipino men are unfaithful and Filipina women are submissive.
In this piece, I share the anger and betrayal I felt, but I also reflect on the larger issues of misogyny, colonialism, poverty, toxic masculinity, and familial responsibility in the Philippines as well as what that means for inclusive sustainable development and livelihood.
Feminism, Culture & Identity, Social Enterprise, Sustainable Development
Celebrating Filipino Fashion & Craftsmanship at Manila’s Artefino Fair
Published on Hella Pinay
During our annual sourcing trip to the Philippines this year, we spent a full two days at ArteFino, an annual fair that brings together 100 artisan brands across the Philippines, chatting with owners and designers and soaking it all in.
Here are five of the brands that stand out most to us, both the new and fresh, as well as the more established brands.
Ethical Fashion, Social Enterprise, Filipino Culture
WHY PHILIPPINE CHOCOLATE IS BETTER THAN YOU THINK
PUBLISHED ON CAMBIO & CO.
To many, ‘imported is better’ when it comes to chocolate in the Philippines. But did you know the Philippines used to be known as the chocolate gateway to Asia and Europe? We partnered with luxury chocolatemaker Oodaalolly to share the lesser known history of Philippine cacao and why it’s time for us to decolonize our cupboards.
Filipino Heritage, Food History, Cultural Identity
HOW TO CREATE A CONTENT CALENDAR & TAKE YOUR BRAND TO THE NEXT LEVEL
PUBLISHED ON WORK IT SOCIAL
In this article, I offer concrete content marketing advice and take readers behind the scenes into my content calendar and campaign planning processes.
Marketing, Social Media, Entrepreneurship